Ian Ball’s elevation to the top role comes after a series of operational and strategic moves. Credit: Enero
Enero Group has promoted Ian Ball to Group CEO, following his appointment as chief operating officer earlier this year.
Ball’s elevation to the top role comes after a series of operational and strategic moves, including the refinancing of the business, the restructuring and sale of OBMedia and senior hires across the group’s agency portfolio.
Ball has repositioned the group to focus on core agencies Hotwire Global, Orchard and BMF.
“Enero is home to three world-class agencies, each with distinct capabilities and shared ambition,” Ball said.
“I’m excited to work with our leaders and teams globally to unlock the next phase of growth and value creation.”
Enero chair Ian Rowden said Ball had made a substantial impact in a short period of time, stepping seamlessly into a complex leadership transition.
“From leading the successful refinancing of the Group to restructuring OBMedia, appointing new leadership, and aligning our agency teams around a clear plan for operational excellence and value creation, he has demonstrated the kind of strategic foresight and decisive execution that’s essential in today’s environment,” Rowden said.
“Ian’s ability to build strong relationships across the executive team, board and shareholder base has been equally critical.
“The board is confident that under Ian’s leadership, Enero is well positioned to deliver long-term growth and performance as we move into this next chapter.”
Enero expects full year EBITDA (earnings before interest, taxes, depreciation and amortisation) at the upper end of its guidance range of between $22 million to $26 million on an underlying basis.
The company said the result has been driven by new client wins in the Australian agencies, strong cost control and improved operational excellence across the group.
The ASX-listed Enero in April issued a profit warning. The company then said it expected full year revenue to June to be down 10% to 12%, with net revenue between $167 million and $170 million.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.