Suncorp's latest campaign, 'If Your Home Could Talk' by Leo Burnett was designed to start a conversation about home resilience.
Striking a chord with audiences, the campaign focuses on South East Queenslanders and how they can think differently to protect their homes from extreme weather events.
Leo Burnett's national executive creative director, Andy Fergusson, said the idea for the commercial stemmed from the increasingly concerning issue of climate change.
"As the climate continues to change, our homes are not equipped to deal with what’s to come," said Fergusson.
"Our homes play such an important part in our lives. They protect us, shelter us, and serve as the backdrop to our most intimate and personal moments.
People's homes watch their neighbourhoods evolve, and they suffer through every manner of weather event without complaining, says Fergusson.
"They are crying out for our help to make them stronger. So, rather than just talk about home resilience, we thought it was time that we heard from the homes themselves."
If Your Home Could Talk comes after Suncorp's previous chapter in its Resilience series, One House to Save Many.
The campaign was an illustrative proposal to change the way people build their homes, in an effort to combat Australia's battles with record floods, destructive bushfires and powerful storms.
Suncorp are determined to reduce the impact of extreme weather and help build a more resilient Australia.
This ambition led to One House to Save Many where 'One House' was literally designed to withstand and survive catastrophic weather conditions.
Suncorp is on a mission to ‘Put Queensland on the Road to Resilience’. This is a multi-year strategy that comes to life through ads, acts, content, partnerships, products and utility.
Fergusson said ‘One House’ was designed to start the conversation about home resilience, and challenge the way people build their homes for the future.
"‘Resilience Rd’ was about teaching people how to build resilient features into their existing homes," he said.
There are still some areas of Queensland, however, that don’t see climate change as an immediate threat to their own homes, says Fergusson.
"So, we took a bit of a different tack with this campaign, and tried to make the problem feel personal to every homeowner," said Fergusson.
"Getting people to think differently about their own home, and question whether they are doing enough to protect it for future weather events."
This campaign is one part of the bigger resilience platform, and the campaign story will continue to roll out over the coming months with more content and digital utilities.
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