Bauer prints monthly magazine for children’s show Bluey

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 1 June 2020
Bluey magazine

Bauer Media is giving Australian children TV show Bluey its own print magazine.

The Bluey magazine, targeting three to six-year-olds, will be printed monthly after Bauer was approached by Immediate Media, which holds the global licence. Bauer has licenced the masthead from Ludo and the BBC.

“We are excited to be working with the BBC, Ludo and Immediate Media to produce and bring to life the extremely popular children’s TV program,” says Bauer publisher Sally Eagle.

“The first issue went on sale in mid-May and we are already seeing impressive sales results as families and fans of the show are taking the opportunity to connect and create through the interactive nature of the magazine.”

The magazine is available at Woolworths, Coles, Kmart and newsagents and will include activities, as well as content from the show.

“We have created content for the Australian market first, with plans to expand territories as the show grows in popularity around the world,” says Fiona Campbell, publisher at Immediate Media.

“It seemed natural for Bluey magazine to start in Australia to give little readers what they’ve been waiting for. We’re really encouraged to see that the magazine is off to a flying start.”

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