Australian Spartan beaten by Bachelor in Paradise debut

Josh McDonnell
By Josh McDonnell | 26 March 2018

Ten's launch of Bachelor In Paradise took out the top spot in all the key advertising demographics last night, drawing in 750,000 metro viewers.

The latest iteration of The Bachelor series sees previous Bachelor and Bachelorette contestants come together on a tropical Fijian resort.

There was a 430% increase in social conversations around Bachelor in Paradise on the night of the premiere.

Social media coverage peaked at more than 2,540 mentions on the night of the premiere (March 25) across Facebook, Instagram, Twitter and YouTube.

Despite taking the top spot, the premiere failed to compare to the results of both 2017 seasons of The Bachelor, which debut to 846,000 metro viewers, and Sophie Monk's season of The Bachelorette.

Monk's season was Ten's most successful season ever, pulling in an audience of 951,000 viewers for its debut.

Australian Spartan returned to prime time after being pulled in March, but only drew a total metro viewership of 473,000.

Nine's 60 Minutes received the most metro viewers outside of the news, reaching a total audience of 778,000.

Ten also continued it rating dominance with its coverage of the Formula 1 Rolex Australian Grand Prix Race recording 823,000 viewers nationally.

This follows Nine's staggering results last week, as its finale of Married at First Sight became the most watched TV program of 2018 with an impressive audience of 1.8m million metro viewers.

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