Australian Ninja Warrior, Farmer Wants a Wife lift ratings shine

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 29 July 2020
The Farmer Wants a Wife

The launch of Australian Ninja Warrior cracked a million metro viewers for Nine on Sunday night.

And regional audiences gave the launch of Seven’s Farmer Wants a Wife a ratings boost.

Ratings for both shows had been delayed due to a ransomware attack on Nielsen last week.

On Audience share, Nine won Sunday night with 25.7% in primary channel and 32.7% network share.


Australian Ninja Warrior, back for its fourth season, attracted an audience of 1.04 million metro viewers. Another 336,000 regional viewers tuned in, taking its national audience to 1.38 million.

Nine says the episode dominated across the 25-54s and grocery shoppers with children demographics.

“Ninja was clearly the destination of choice for 25-54s and family audiences on Sunday night,” says Hamish Turner, Nine program director.

“Nine had a very strong audience share on Sunday night and dominated the commercial shares. The sentiment on social media has been positive and we think the audience have responded well to the Power Tower. We look forward to seeing the show continue its ratings momentum in the weeks to come.”

Also on Sunday night, Seven’s launch of Farmer Wants a Wife attracted an audience of 908,000 metro viewers. Another 492,000 regional viewers tuned in, taking its national audience to 1.4 million.

Seven says the show topped its time slot for 16-39s.

“It’s clear that Australians have fallen in love with Farmer Wants A Wife, with a great launch and strong audiences, particularly in the key demographics and in regional Australia,” says Angus Ross, Seven’s network programming director.

“Farmer has also continued our strength in BVOD, with solid numbers for its first two episodes. We’re excited about continuing to share this much-loved show with our audiences over the next few weeks.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus