Audi drives progress by backing Vogue's female innovation venture

By AdNews | 15 June 2018
Vogue Codes events and Audi Australia

Audi Australia has partnered with Vogue Magazine’s Vogue Codes events as part of its #DriveProgress campaign.

The campaign is geared towards changing the way carmakers speak to female customers and to ensure a more diverse and inclusive approach to customers and the Australian automotive audience in general.

Audi’s new partnership with Vogue Codes demonstrates the importance of understanding and promoting technology and innovation as career choices for young women, according to Audi MD Paul Sansom.

“For Vogue to promote future female innovation through this annual series of events is not only important, it is empowering and essential in today’s society,” he says.

Sansom explains that this is something that “has driven Audi forward for decades”. He cites examples of legendary rally driver Michele Mouton, from the 80s, and Leena Gade, lead engineer for the European carmaker for several of the brand’s Le Mans 24 hours’ victories.

“Women … hold an important place in the history of the Audi brand and anchor why #DriveProgress is so important,” Sansom says.

The carmaker’s marketing and communications director, Anna Burgdorf, says the #DriveProgress campaign will see Audi “cutting through all the jargon to make innovation and technology real and relevant”. She says this will also help drivers understand how Audi uses technology to make its customers lives simpler.

The Vogue Codes event series runs across Melbourne and Sydney and features summits in both cities where key speakers hope to inspire their female audience, with a focus on business and technology.

The events will include ‘In Conversation’ breakfast sessions with well-known successful Australian women such as Lisa Wilkinson, Sandra Sully, Zoe Foster-Blake (business) and Marita Cheng (robotics).

Attendees will also get to see the new Audi A8 for the first time ahead of its Australian launch in July.

The Audi Group brands also include Ducati and Lamborghini, making it one of the most successful manufacturers of cars and motorcycles in the premium segment.

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