ARN moves to go deeper into podcasting

By Mariam Cheik-Hussein | 2 May 2019

Australian Radio Network (ARN) has cemented its partnership with iHeartRadio, extending its license until 2036.

The radio network hopes its relationship with the platform will allow it to move deeper into the podcasting space, as well as smart speaker integration for radio and data profiling and targeting.

Last year, ARN dismissed concerns that its relationship with iHeartRadio would be impacted by the platform’s parent company, iHeartMedia, filing for bankruptcy in the US.

HT&E, owner of ARN, CEO and MD Ciaran Davis says the extension will also allow it to develop greater data sets for clients.

“We’re excited to be able to lead the evolution of Australia’s digital audio landscape, working alongside our U.S. partner, iHeartMedia,” HT&E CEO and MD Ciaran Davis says.

“As we move towards becoming a digital and data-enabled audio business, ARN is focussed on creating an unrivalled experience where audiences can access their broadcast and on-demand audio content in one place, and at any time.”

Along with the announcement, ARN also appointed Corey Layton to the newly created role of commercial product and audio partnerships director.

Corey joins ARN’s national commercial leadership team on 20 May and will be responsible for driving the radio’s audio growth strategy, including ARN’s podcast offering.

He previously worked at Whooshkaa where he focused on podcast creation and commercialisation.

“There's never been a more exciting time to be in audio,” Corey says,

“Across podcasts and radio, smart speakers and streaming, I can’t wait to help brands take advantage of the rapidly growing and emerging opportunities.”

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