Australian radio network and audio business ARN has appointed creative agency Emotive to lead its brand strategy and campaign work nationally.
ARN's brands include KIIS, Pure Gold, The Edge and iHeartRadio.
“We are delighted to be formalizing our creative partnership with Emotive," ARN CEO Ciaran Davis says.
"Their dedication to convention breaking ideas and unique expertise in the production and dissemination of compelling content, is perfectly aligned to our ambition to be defining audio for our audiences and commercial clients alike.”
Emotive founder and CEO Simon Joyce says the agency is looking forward to working on a brand with a "large, engaged audience".
"With ARN there’s a unique opportunity to further ignite conversation and shape culture across Australia, and that’s got the whole Emotive team really excited about creating some stand out work," Simon Joyce says.
ARN chief strategy and connections officer Lauren Joyce says the company engaged Emotive to evolve its brand strategy a few months ago and after working together realised the agency's expertise was a "good match" for ARN.
"Our goal is to maximise the thing we do so well on air every day – emotionally connect with audiences – in our marketing efforts and Emotive’s combination of strategic clarity, creative vision and emotional science makes them the right partner to help us do this," Lauren Joyce says.
Emotive launched in 2015 as a content marketing agency founded by Simon Joyce and backed by APN News and Media (now HT&E), which also owns ARN.
At the time, its foundation client was ARN's digital music platform iHeartRadio.
HT&E has been selling off its non-audio assets but still currently owns 51% of Emotive.
ARN is the latest win for Emotive which also recently won Pernod Ricard and Modibodi.
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