Emotive wins global creative account for Modibodi

Paige Murphy
By Paige Murphy | 29 July 2020

Australian period and leak-proof underwear brand Modibodi has appointed creative agency Emotive to lead its brand strategy and campaign work globally.

Launched in Australia in 2013, Modibodi sustainable, period and leak-proof apparel have disrupted the market of disposable sanitary products, like pads, liners and tampons.

Over the last two years Modibodi has expanded into the UAE, Singapore, Iceland, South and West Africa as well as the UK, France, Germany and the US.

“Modibodi has earned a reputation for fearless marketing and a willingness to speak out about societal taboos around menstruation, incontinence, body diversity and menstrual equity," Modibodi CEO and founder Kristy Chong says.

"We are excited to be partnering with the Emotive team on our next thought provoking campaign that will introduce Modibodi to a new global audience."

The Modibodi leak-proof and moisture wicking product range includes swimwear and activewear as well as maternity, a tween brand RED and Men’s underwear range.

“We’re looking forward to making Modibodi famous and helping to grow the brand and business globally, as Modibodi continues to change the way people manage periods and leaks at every stage of their lives," Emotive managing partner and head of strategy Michael Hogg says.

Modibodi joins an increasing client base for the Sydney Agency including Optus, Audible, Unilever, HelloFresh, Google, ATC, Mount Franklin, YoPRO and Sportsbet.

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