Archibald Williams wins Cancer Council account

Maha Obeid
By Maha Obeid | 6 September 2021
Crafty efforts at last month's Daffodil Day.

Cancer Council has appointed Archibald Williams, following a competitive pitch, to run its national campaigns.

Archibald Williams will develop and execute an overarching, brand campaign to raise the profile of cancer in the community as a critical issue that needs addressing, and position Cancer Council as an essential partner to the Australian community, in the effort to achieve their vision of a cancer-free future.

Archibald Williams client & strategic services head Kiranpreet Kaur says the work is purposeful and a privilege.

“As we worked through insights and ideas for this pitch process, our team was faced with an undeniable truth – we are all affected by cancer, sooner or later, in some way or another.

“So, being given the opportunity to work with Cancer Council to help take on this massive issue and build a platform for Australians to connect with is such a purposeful task and truly does feel like a privilege,” Kaur says.

The independent agency’s work extends to Cancer Council’s national fundraising campaigns including Daffodil Day, Australia’s Biggest Morning Tea and Relay for Life, with the refreshed Daffodil Day creative approach launching in 2021.

Cancer Council general manager, marketing, Russell Schrale says Archibald Williams was chosen to convey the critical message of cancer.

“After reviewing a number of excellent agencies across the country, the choice to work with Archibald Williams was clear. Cancer is a critical issue within the community, and we’ve selected a partner that not only understands this, but also has the skills and experience to rally the community behind the impact we make on people’s lives each and every day,” Schrale says.

Cancer Council works across every aspect of every cancer to support families affected by cancer, speaking out on behalf of the community on cancer issues, empowering people to reduce their cancer risk, and finding new ways to better detect, treat and live beyond cancer. 

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