APN Outdoor has secured three key transport contract renewals to begin 2018, including Transport for Brisbane, Tansdev Melbourne and Adelaide and Parafield Airports.
Announced at the company's Annual General Meeting, each contract has been secured for more than 12 months.
“These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment to the development of our transit and billboard product offering," APN Outdoor CEO and MD James Warburton says.
Warburton, who joined the business in October 2017, says the successful extension of each contract and a single digit profile over the next two years will allow the company to shift its strategy toward acquisition and further company innovation.
“We are thrilled to be continuing our relationship with all partners and look forward to driving innovation in all that we do, delivering greater cut-through and effectiveness for advertisers,” he says.
“As a business we can now focus on acquiring new key contracts and further developing the offering we provide to our clients.”
Transport for Brisbane covers the advertising rights for more than 4000 panels across nearly 1200 vehicles in metropolitan Brisbane and is a contract APN Outdoor has held for more than 30 years.
The company also covers approximately 500 buses and 1800 panels for Transdev, while the renewal of the Adelaide and Parafield Airports covers the rights of nine large format roadside billboards on airport land.
Earlier this year, Warburton spoke revealed how APN Outdoor plans to win back market share in the outdoor category. Read more here.
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