Antony Catalano is shaking up the $1 billion real estate advertising industry with his latest investment The Today Business (TTB).
Ex Vizeum managing director Travis Day and ex Domain Media group director Simon Kent are leading the business, backed by their former Domain boss. Day exited his role as national managing director of Vizeum last year, with Stephen Deane taking on the position.
The proprietary technology and consulting business, chaired and backed by Catalano for an undisclosed amount, provides the real estate industry with planning, management and marketing measurement solutions.
"I have a passion for property media and technology, but more importantly I have a passion for bringing together highly talented people to find solutions to industry problems," Catalano says.
“The unrivalled experience of our team, coupled with the products and services we offer, ensures we are ideally placed to maximise valuable marketing and advertising dollars and meet business and vendor objectives."
TTB brings together executives across media, technology and property, aiming to enhance the marketing practices of the sector.
It provides all property industry participants with access to business strategy and consultancy, software as a service solutions and digital marketing activation.
Through the technology, vendors, agents and developers will be able to better optimise their media spend, rewarding those portals and other marketing channels for real-time performance overlaid with experienced consultancy services.
Following a successful capital raise, TTB has made significant investments in proprietary technology designed to remove service friction and drive greater value and accountability across the marketing function.
"The Today Business combines decades of media and property experience with our proprietary technology to take full advantage of today's marketplace," Day says.
"We created Today because we believe there is a better way to manage, measure and align marketing efforts and business outcomes. Our approach is centered on accountable decision making for our customers and value creation for theirs."
Kent says that TTB was developed to help clients "maximise" their marketing approach after years of both working and listening to what they need.
Other founding members include Domain Victoria former managing director Trent Casson who will lead the residential arm of the business; digital strategy lead Barrie Bowles; and chief technology officer Paul Giorgilli.
Giorgilli’s company Metronome develops TTB’s software technology and supports its product road map.
TTB is currently working with five foundation clients - Resimax Property Group, Caydon Property Group, Thirdi Group, Gibson Property Corporation and The Agency.
This is Catalano's latest investment, after recently buying Nine's regional newspapers for $115 million.
Nine signalled it would sell the regional titles following its merger with Fairfax Media, which Catalano attempted to block at the last minute by proposing to buy a 19.9% share of the publisher.
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