Annalect’s Darren Stein becomes CEO of Forethought

Chris Pash
By Chris Pash | 20 July 2021
Darren Stein.

Darren Stein has been appointed the first Global CEO of marketing analytics and strategy advisory firm Forethought.  

He was lured to Forethought, with clients across APAC and North America, from his role as CEO of Omnicom's Annalect in Australia and New Zealand. Before that he was CEO of Cadreon. 

Omnicom raided Dentsu to hire Clement Tsang (currently GM of global media partnerships and innovation at Amplifi, ANZ) to replace Darren Stein at Annalect. 

Stein starts with Forethought in September.

“I was a client of Forethought’s for 12 years and they were a stand-out partner due to their way of explaining consumer
behaviour and drivers of market share," says Stein.

"Their insights allowed us to manoeuvre brands into growth or market leading positions with efficiency and purpose.

"But that’s not what got me excited about joining the business. Forethought have actually managed to develop an ecosystem based on patented IP, journal published thought leadership and analytical technology that is best in class.

"Their approach to improving advertising efficiency with Creative Efficacy and their ability to prioritise CX investment through their Rationing Centricity™ framework is second to none and represents a way of closing loops and joining areas of the marketing insights through to implementation ecosystem that data-led and insight-led leaders have always been looking to resolve.”

Ken Roberts, Forethought founder and chairman: “Forethought’s continued multinational success, and its plans for further growth, meant it was time to create the role of global CEO.

“Anyone who knows Darren or has come across his work, would agree that he is uniquely qualified to lead the further expansion of the Forethought business and it is extremely exciting that he agreed to join the firm and lead this next phase.”

Diane Shelton, who completed four  years as CEO of Forethought Australia, will be moving into a different role but staying with the business. S he will shift the focus of her professional commitments to be a specialist advisor and Advisory Board member.

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