Global independent creative agency AnalogFolk has been appointed to international brand Rekorderlig Cider's agency roster, following a competitive pitch.
AnalogFolk is tasked with creating a digital brand experience with ‘real-life’ creative elements to be included in the campaign that will launch in the coming months.
“We were looking for an agency that could grasp the under-stated Swedish coolness of Rekorderlig Cider, but importantly also connect the brand with consumers who are looking for new experiences," Rekorderlig Cider senior brand manager Pip Hearn says.
"AnalogFolk demonstrated innovative thinking and deep expertise in digital experiences, and we’re thrilled to be partnering with them,."
AnalogFolk partner and managing director Matt Robinson says the team are looking forward to launching the new campaign.
“Lockdown has brought many challenges, but it’s also opened the door for clever brands to fully embrace digital as a creative, cut-through channel like never before," Robinson says.
"It’s an exciting time to push some boundaries and deliver innovative, engaging campaigns.”
The appointment follows the agency’s recent new business growth from clients including TAL, Curtin University, Hyundai and Chemist2U.
It also recently made several new hires in its Sydney office across strategy, creative and account management following.
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