Global independent creative agency AnalogFolk has made a number of new hires in its Sydney office across strategy, creative and account management following solid growth from existing clients and soon-to-be-announced new business wins.
Four new staff have joined since March.
Willy Maitland, who joins from Clemenger BBDO Sydney, has been appointed as senior art director.
Maitland was a Cannes Young Lion this year and Clemenger Employee of the Year in 2018.
Zoe McMurdo joins as senior account director from Social Soup, along with Emily Leary who joins as senior editor from independent agency Edge.
Both have a background and strong expertise in social and influencer marketing.
In the design department, Chloe Lai joins as graphic design intern.
Other recent hires include senior copywriter Alistair McCann who joins from RAPP; Jemma Parkin, who joined as an intern last year before being promoted to community manager; and Holly Paykel as editor, formerly from social agency Present Company.
Chris Loukakis has also been promoted to strategy director from senior strategist.
“It’s certainly not news to anyone that there have been some massive societal shifts in 2020, and that has flowed through to our clients’ businesses as well," AnalogFolk partner and managing director Matt Robinson says.
"Our clients have had to adapt quickly and we’ve been fortunate to see increased demand for digital experiences, social and branded content, as well as innovation – all delivered at rapid pace. It has given us the opportunity to make some fantastic new hires, and there’s some brilliant work in the pipeline.”
Existing client growth comes from Pernod Ricard Australia, TAL, Curtin University, Hyundai and Chemist2U which AnalogFolk helped launch at the end of 2019.
The agency will be announcing new business wins shortly.
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