Imogen Hewitt, Aimee Buchanan and Sophie Madden. Credit: MFA
Aimee Buchanan, the CEO of WPP Media ANZ, has been appointed chair of the Media Federation of Australia (MFA).
She takes over from Mark Coad, who stepped down after leaving IPG Mediabrands.
Spark Foundry ANZ CEO Imogen Hewitt is Buchanan's deputy chair. She takes the role previously held by Virginia Hyland, who departed Havas Media.
Buchanan and Hewitt have served on the MFA board for six years.
MFA chief executive Sophie Madden said the pair had consistently shaped the industry.
"Aimee and Imogen are not just exceptional leaders, they are passionate champions for our industry. Both have spent years stepping up: mentoring talent, pushing for progress and helping shape a stronger, more inclusive media community," Madden said.
Buchanan said the organisation's mission had never mattered more.
"The MFA continues to challenge, evolve and champion the kind of industry we're proud to belong to, one that's healthy, sustainable and centred on serving our clients and our people,” Buchanan said.
“I'm deeply honoured to partner with Sophie Madden, Imogen Hewitt and the rest of the Board to continue to improve and keep pushing for meaningful change.”
Hewitt said she was focused on raising standards across the sector.
"As deputy chair, I'm looking forward to working with Sophie, Aimee and the board to keep strengthening our industry, not only the work we deliver, but the culture, trust and opportunity we create for our people," Hewitt said.
The board also confirmed the appointment of Chris Ernst, dentsu chief practice officer, media, filling the seat vacated by Fiona Johnston.
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