AFR campaign by Special Group takes over Sydney's Wynyard Station

By Chris Pash | 13 February 2020

The Australian Financial Review has launched a subscription campaign for 2020 linking the title to ambition and success.

The campaign, created by Special Group, uses the existing tagline of “the daily habit of successful people”.

The campaign asks, “Do you subscribe?” and links this action to the mindsets, behaviours and habits that fuel Australia’s most ambitious people.

The campaign is running across outdoor, including a Sydney Wynyard Station takeover, print, including bespoke print throughout The Australian Financial Review, audio (podcasts and Spotify), display, social and 9Now.

Last year the national financial daily had "double-digit" subscriber growth.

Subsciption numbers aren't released but the latest emma (Enhanced Media Metrics Australia) data shows the Australian Financial Review with a cross platform readership of 2,647,000.

Michael Stutchbury, editor-in-chief: “The Australian Financial Review is the masthead for Australia’s business people – executive decision-makers, sophisticated investors, political insiders – from those at the start of their career to the top of the corporate ladder. This campaign highlights how the Financial Review is a pivotal part of people’s individual success. It gives readers the confidence that they know what they need to know each day."

David Eisman, director of subscriptions and growth: “The Australian Financial Review is without a doubt Australia’s premier destination for business news. This campaign reminds our audience that subscribing to the Financial Review is key to daily success.”

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