Digital news media audiences grew by 2% in November 2019 compared to 2018, according to the latest emma (Enhanced Media Metrics Australia) data.
News media, across measured digital platforms, reached 15.73 million Australians, representing 84% of the population aged 14+.
Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats.
NewsMediaWorks CEO Peter Miller: “Premium, trusted content is an important differentiator for news media. The growth in digital audiences and the continued strength of print audiences is a strong validation that here is no more trusted media channel in the country than news media, both in print and digital channels.
“The premium environment that news media delivers continues to attract and retain large audiences for this reason. In addition, our AdTrust research has proven that trust in content and ads increases consumer intent to purchase, which provides a powerful return on investment to advertisers.”
The top 10 most read mastheads:
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