Google has announced that ads are set to appear in its map platform, showing consumers ads related to the locations they're searching for and giving marketers another way to target people on the lucrative mobile screen.
The move was revealed at the Google Performance Summit held on Tuesday US time, with the new offering showing customers promoted pins when they search for particular offering in maps, and those pin can also show offers that are available at that location.
When people also search for specific offerings, such as chemists and service stations, consumers will see ads for certain chemists and service stations, just as top results appear in Google search.
This new offering can give advertisers, in particular retailers, an added opportunity to reach people based on their location. This offering however will also give marketers another may to get involve I mobile marketing as well as a way to close the loop between Google's search offering.
According to AdAge advertisers will also have the option to not just advertise the location, but what's "inside" as well. By clicking on a promoted pin, consumers will be able to bring up a business page with offers and promotions at that locatoin, as well as information already available for many locations in Google Maps such as address and hours.
According to Google, nearly one-third of mobile searches on Google are related to location, with the search behemoth adding that location-related mobile searches growing 50% faster than all mobile searches.
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