The latest issue of AdNews is out now with all the top industry interviews and insights. We have all the details from the AdNews Media Summit and much more...
In the news review: VCCP unveils global rebrand, talks up challenger position. “We get chipper brands that know their best days are ahead of them... it needs a certain mindset to play in the challenger space” - Charles Vallance, founder VCCP. [Page 5]
The Sell: Clemenger - 70 and not out. Having evolved on an upward trajectory for the good part of a century, Clemenger BBDO isn't about to rest on its collective laurels. It's just getting started on the future. "When I look back on it, if someone had said 'will he make a success of advertising?' The answer would have been 'no' - Peter Clemenger. [Page 8]
Creative Focus: With an Australian election date secured, we ask creatives from across the globe what makes great election advertising? “The best political advertising forgets the complexity of party politics and personal motivations” - Kate Stanners, global CCO Saatchi & Saatchi. [Page 18]
Agenda: Mobile first. Advertisers and clients are being encouraged to upstream mobile and consider it at the outset of planning instead of as a digital afterthought. “We are experiencing the fastest, most seismic shift we have experience din our life-time” - Sarah Personette, Facebook [Page 13]
Plus all the regular opinions, Off-Brief, Creative Choice and more.
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