AdNews February Magazine: Digital attribution, Spotify Australia, OOH

5 February 2020

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In the first AdNews magazine for 2020, we dive into the ongoing conversation around digital attribution.

From last-click attribution to experiments, how to best test the effectiveness of advertising remains debated across the industry. We speak to IAG’s Willem Paling, marketing expert at Melbourne Business School Nico Neumann, WW marketer Nicole McInnes, and more on the topic.

We also take a look at the out-of-home industry as the dust finally settles on the Ooh!Media and JCDecaux acquisitions. We chat with out-going Ooh!Media CEO Brendon Cook, JCDecaux boss Steve O’Conor, GroupM’s Nicola Lewis and more on the sector.

Elsewhere in the magazine, we sit down with Spotify’s local managing director Karen Lawson about its refreshed team and 2020 agenda. DDB Australia’s chief creative officer Ben Welsh takes us through his 30-year career and Havas Village show us their new offices.

For the cover, Daylight Agency took on the challenge and highlighted the issues around digital attribution.

Behind the Cover

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