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The August magazine has landed with an in-depth look at how the climate crisis is impacting the advertising sector and what agencies are doing in response.
We speak to big brands, such as Nick Connor, the managing director of Volvo Australia, to hear what brands want from their creative agencies.
We also hear from others, such as BWM Dentsu CEO Paul Williams, on the opportunities agencies have in dealing with the issue.
The feature also looks at activists that are starting to turn their focus on the advertising sector, such as Greenpeace Australia and Extinction Rebellion.
Taking on the cover this month is creative agency Host/Havas.
The August cover
Here's what else is happening in the August edition:
This month we leave the cities to focus on regional Australia. We speak to the players at Boomtown, an initiative aimed at directing more advertising dollars to regional areas.
We step into DDB New Zealand’s new office. The agency recently left its “Google-esque” offices in favour of a more “grown-up” space.
We chat with Lizzie Young about her early days as a digital journalist to her time in her current role at Nine. Young also reveals what it’s like to go through two major mergers in the industry.
Meet the Team
In this month’s Meet the Team we sit down with The Trade Desk’s Clay Gill to see how the business is tracking.
We ask Ant Melder from Coffee Cocoa Gunpowder, Tom Martin from Special Group and Rich Williams from Clemenger BBDO to review ads that try to change people’s behavior.
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