ADMA is overhauling its education programmes, introducing a new structure based around its five core pillars of data, creativity, technology, content and customer experience.
The shift will come later this year and ADMA is in the process of hiring people to develop courses that cross subject matter, rather than just focus on marketing or advertising.
There will be up to 150 modular courses covering analytics, media, measurement and creative.
There are a number of changes occurring across the education and training programs offered by Australian marketing industry bodies to reinvigorate and modernise the offerings to make sure client side marketers and agency execs have access to the most up to date and relevant content.
The Communications Council brought in the first Foundation in Advertising course as part of its partnership with UK organisation the Institute of Practitioners of Advertising (IPA) to introduce the program here.
At its launch, CommsCouncil CEO, Margaret Zabel said the aim was to give Australian industry a globally recognised standard of training.
The Marketing Academy is in the process of setting up a mentoring program for marketers and agency execs that aims to offer a nine month program of free mentoring with some of the top business leaders from the industry. Mentors signed up include David Thodey, Telstra CEO and Droga5’s Sudeep Gohil. Applications are open now and the closing date is 14 December.
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