Telstra, Google, Foxtel and NewsCorp are throwing their weight behind a marketing leadership program launching to address the skills gap facing mid-level marketers in Australia, and to build up the next generation of marketers that can take a seat at the board and become business leaders.
David Thodey, Telstra CEO, is giving up his time to be a mentor with the program. So are about 40 CEOs, CMOs, marketing directors and creative leaders, including Group M’s John Steedman, Vodafone’s Kim Clarke, and Droga5’s Sudeep Gohil.
The program’s founder, Sherilyn Shackell, will be announcing the launch of The Marketing Academy Australia Leaders Programme at the sold-out AANA Reset Conference on October 22.
Online entry will then open and there will be 40 spots available for marketers and agency execs with about eight years of experience. Bosses are encouraged to nominate their bright stars to take part – and nominees will then go through a robust selection and interview process to earn a place.
The program is industry-funded so that marketers can attend for free. Business leaders from both the agency and client’s side will give up their time to nurture the next generation and pass on invaluable leadership skills.
Attendees will participate in one- on-one sessions with eight mentors, lunch and learn sessions with business leaders, coaching from executive coaching professionals, and a series of lectures from worldclass marketing and advertising talent.
The nine-month programme includes two residential bootcamps where all 40 of the attendees spend five days in an intense learning program.
This article first appeared in the 16 October print edition.
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