More than 10 million people listened to commercial radio each week last year across metro cities, according to industry body Commercial Radio Australia (CRA).
The record figure represents a 1.4% increase from the year prior, and a 9.7% increase in the last five years.
Of the 10.9 million people that tuned in, the largest age group was 25-39 year-olds, making up 26.7% of listeners. This is followed by 40-54 year-olds who made up 22.5%, and 55-64 year-olds at 12.6%.
“Australian commercial radio retains its exceptional reach and enduring popularity, with commercial radio consistently delivering informative, entertaining, relevant, live and local content of a high standard - a fact appreciated by our audiences and underpinned by increasing listener numbers,” says CRA CEO Joan Warner.
“In spite of increased competition and choice, we saw younger listeners in the 10-17-year-old age group spending nine hours and 23 minutes listening to commercial radio each week in 2019. That’s 26 minutes more than they did five years ago.”
Overall, audiences spent 13 hours and 23 minutes listening to commercial radio each week in 2019, with in-vehicle listening remaining the dominant location. 64.2% of people say they listened to commercial radio during their commutes.
Yesterday, Spotify rolled out its new personalised playlist, Your Daily Drive, to target commuters. The streaming giant hopes the new tool, which mixed news updates and music, will “revolutionise” the car experience.
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