Australia lands in third in Gunn Report; New Zealand rises up the ranks

Lindsay Bennett
By Lindsay Bennett | 3 February 2017
Leo Burnett

The global index for creative excellence in advertising, The Gunn Report, has released its 2016 findings, placing Leo Burnett Australia in the top 10 most awarded agencies.

The report looks at the overall performance of the world of advertising in the year January to December 2016 and is based on the results of 45 global, regional and national creative award contests.

Australia was ranked third in the country while New Zealand ranked sixth place – its highest ranking to date.

New Zealand was only 16 points behind Australia in the most awarded countries in the world category. Two New Zealand agencies, Colenso BBDO and Y&R New Zealand, placed in the top three most awarded agencies ahead of any Australian businesses.

Leo Burnett Australia has ranked in the top 10 globally for the past three years and has been the number one agency in Australia for the past two.

“It’s very humbling to be recognised as the only Australian creative agency to rank in the top 10 in the world. Our ambition is big and bold, to be the most innovative creative solutions company in the world and over the past three years, we’ve made the top 10 – an incredible accomplishment that I’m extremely proud of," Leo Burnett CEO Pete Bosilkovski says.

"To achieve this level of consistency is testament to our unrelenting passion and dedication to creativity and innovation."

See the results here:

Most Awarded Campaigns Across All Gunn Report Media 2016 

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)

Most Awarded Campaigns Across All Gunn Report Media 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)
2 Microsoft Xbox, 'Tomb Raider Survival Board', McCann (London)
3 DB Export, 'Brewtroleum', Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016

1 Loterias y Apuestas del Estado, 'Justino - Night Shift', Leo Burnett (Madrid)
2 Currys PC World, 'Spare The Act - Laptop', AMV BBDO (London)
3= Harvey Nichols Loyalty App, 'Shoplifters', adam&eveDDB (London)
3= John Lewis Home Insurance, 'Tiny Dancer', adam&eveDDB (London)
3= Volvo Trucks, 'Looks Who's Driving Feat. 4-yr-old Sophie', Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1 Microsoft Xbox, 'Tomb Raider Survival Board', McCann (London)
2 Burger King, 'McWhopper', Y&R New Zealand (Auckland)
3 DB Export, 'Brewtroleum', Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)
2 ING, 'The Next Rembrandt', J. Walter Thompson (Amsterdam)
3 Lockheed Martin, 'Field Trip To Mars', McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)
2= DB Export, 'Brewtroleum', Colenso BBDO (Auckland)
2= REI, '#OptOutside', Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2015

1 adam&eveDDB (London)
2 Colenso BBDO (Auckland)
3= AlmapBBDO (São Paulo)
3= Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016

1 BBDO
2 McCann
3 Leo Burnett

Most Awarded Countries in the World 2016

1 USA
2 UK
3 Australia

Most Awarded Advertisers in the World 2016

1 Samsung
2 Burger King
3 Volkswagen

Most Awarded Production Companies in the World 2016

1 O Positive Films (New York, Santa Monica)
2 Landia (Buenos Aires, Los Angeles, Madrid)
3 Blink Productions (London)

Most Awarded Directors in the World 2016

1 David Shane (UK)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)

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