Gunn Report reveals most awarded agencies of 2015

Rachael Micallef
By Rachael Micallef | 29 January 2016

The global index for creative excellence in advertising, The Gunn Report, has released its 2015 findings, placing Leo Burnett (Sydney and Melbourne) in the top 10 most awarded agencies in the world.

The report looks at the overall performance of the world of advertising in the year January to December 2015 and is based on the results of 45 global, regional and national creative award contests.

When it comes to Australia, Leo Burnett – which includes both its Sydney and Melbourne arms – is the most awarded local contender, placing at number six globally. It is followed by J Walter Thompson (Sydney and Melbourne) at number 23 and Whybin\TBWA (Sydney and Melbourne) at a joint 25, with five other global agencies.

Leo Burnett Sydney CEO Pete Bosilkovski says: "It’s rare to have two offices in the same country doing brilliantly in the same year but for us, this is that year.

"To be recognised amongst the best in the industry globally is both humbling and rewarding and this result is testament to our amazing people for their passion and relentless pursuit of world class creativity."

M&C Saatchi came in at number 30, joint tied with three global agencies. However, its Clever Buoy work for Optus came in at number seven in the 'Most Awarded Digital' category.

VML Sydney came in 14 on the digital list for its Rip Curl Search GPS work.

By country, Australia has moved one place up the rankings from 2014, being named as the third most awarded country in 2015. The US topped the list, followed by the UK.

The Gunn Report founder Donald Gunn says that the trends found in the 2015 rankings will “no doubt impact on this coming year and beyond”.

“The great thing about the advertising industry is how quickly it evolves,” Gunn says.

“With so many great ideas coming from all over the world, it's sometimes hard to keep track of all the inspirational break-through work and who's behind it."

See below for more rankings. For the full list click here.

Most Awarded Film Commercial in the World 2015
1 John Lewis, "Monty's Christmas", adam&eveDDB (London)
2 Leica Gallery São Paulo, "100", F/Nazca Saatchi & Saatchi (São Paulo)
3 Twix Bites, "#TBT Bites" campaign, BBDO New York (New York)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2015
1 Buick Road Safety "Human Traffic Signs" campaign, Lowe China (Shanghai)
2= KFC "Burger"/ "Drumstick"/ "French Fries", BBDO Proximity (Kuala Lumpur)
2= Samsung, "Safety Truck", Leo Burnett (Buenos Aires)

Most Awarded Digital Ads in the World 2015
1 Honda Civic Type R, "The Other Side", Wieden+Kennedy (London)
2 Geico, "Unskippable" campaign, The Martin Agency (Richmond)
3 Under Armour, "I Will What I Want - Gisele Bundchen", Droga5 (New York)

Most Awarded All Gunns Blazing in the World 2015
1 Always, "#LikeAGirl", Leo Burnett (Toronto)
2 ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)
3= Intermarché, "Inglorious Fruit & Vegetables", Marcel (Paris)
3= No Somos Delito (We Are Not Crime), "Holograms For Freedom", DDB Spain (Madrid)

Most Awarded Campaigns Across All Gunn Report Media 2015
1 Always "#LikeAGirl", Leo Burnett (Toronto)
2 John Lewis, "Monty's Christmas", adam&eveDDB (London)
3 ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

Most Awarded Agencies in the World 2015
1 BBDO New York (New York)
2= adam&eveDDB (London)
2= AlmapBBDO (São Paulo)

Most Awarded Networks in the World 2015
2 Leo Burnett

Most Awarded Countries in the World 2015
2 UK
3 Australia

Most Awarded Advertisers in the World 2015
1 Volkswagen
2 Samsung
3 Nike

Most Awarded Production Companies in the World 2015
1 Smuggler (London, Los Angeles, New York)
2 Stink / Stink Digital (London, São Paulo, Moscow)
3 Blink Productions (London)

Most Awarded Directors in the World 2015
1 Dougal Wilson (UK)
2 Augusto Gimenez Zapiola (Argentina)
3= Jones+Tino (Brazil)
3= Ringan Ledwidge (UK)


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