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The team also developed a brand voice and narrative to complement the new strategy, identity and tagline.
Branding design agency Principals has created a new brand, positioning and strategy for the koala centre.
To understand the value, legacy and opportunity, Principals consulted broadly with patrons, supporters and staff, as well as members of the Sydney Symphony Orchestra.
The branding and design agency has created a new brand identity and tone of voice system.
Identified as a priority by residents and businesses in the Community Strategic Plan, Principals was engaged to develop a new positioning for the city.
