Lad's ads

22 August 2014

Like 'em, love 'em, for 'em or against 'em...

Manproof

Ladies, do you know what your man's doing when he's in your car? MyPlates does. And thus the Le Chic range has been created. The campaign brings in director Fiona McGee from GoodOil Films in this spot to help women man-proof their cars with animal print number plates and high heels. Manager of marketing strategy and planning at MyPlates, Paddy Douneen,...

The legend of Darren and the talking fish

When fisherman Darren arrives home with his catch of the day to a broken fridge, Appliances Online saves the day. The online appliances store sends a real life legend to take away the dud cooler and replace it with a silver stunner. “What a legend,” says the fish. The surreal new spot is the first by VCCP and ZenithOptimedia for Appliances Online since the...

Does it get any more epic than this?

'Tough Love' is the new spot for Nissan in the States, and it sees Micheals bellow out a slightly adapted version of 'Endless Love'. As he croons over a car and gets it tattooed on his arm, he also puts Nissan to the test in its brutal testing grounds in Arizona. Watch, sing along, and enjoy. Credits: Client – NissanAgency – TBWA\Chiat\Day, Los Angeles

Opal Man

He's the perfect man. He brings out all the best qualities in you. You can be adventurous, playful, easy-going, flexible.... He's also plastic. And fits in your wallet. To promote its contactless prepay travelcard Opal, Transport for NSW gives you the slightly creepy, man-sized, living, breathing Opal Man. He'll change your life, apparently.On a more...

Smellcome To Manhood

Old Spice has replaced the attractive, charming man on a white horse with slightly creepy, overprotective mums in its latest ad campaign. The Old Spice advert follows mums mourning the loss of their sons, as they start becoming men after using the new Old Spice body spray. Bringing in a new tagline, 'Smellcome To Manhood', the brand aims to target a younger...

Man like horsepower

MJW offers all the testosterone and synthetic oil a man could dream of in one campaign ‘Man like horsepower’. A first installment for Valvoline SynPower, showing the effect horsepower can have on man. It's not until he leaves the Synpower motorcar that he returns to his modern man exterior. The film, directed by Primo’s Nico Perez Veiga,...

A lad's ad for a lad's app

What makes an ad a 'lads' ad? Sportsbet has all the testosterone needed to answer just that. We witness three 'desirable' men cling to the TV at a social barbie - mobiles in hand, dollars on the bet. The apps speedy click through allows you to place your bet even faster than before, meaning when your battery dips low you can prioritise its use to wasting...
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