Opal Man

3 July 2014

Advertiser: Transport for NSW

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He's the perfect man. He brings out all the best qualities in you. You can be adventurous, playful, easy-going, flexible....

He's also plastic. And fits in your wallet.

To promote its contactless prepay travelcard Opal, Transport for NSW gives you the slightly creepy, man-sized, living, breathing Opal Man. He'll change your life, apparently.

On a more practical note, the virtual Opal card allows you to queue jump during the busy commute. It's a win-win.

Client: Transport for NSW
Agency:  JWT

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