A lad's ad for a lad's app

5 August 2014

Creative Agency: Ralphsmith Communications

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Sportsbet's 'Faster-er. Easier-er. Better-er' app means you can punt your money even 'Faster-er. Easier-er. Better-er' than before.

What makes an ad a 'lads' ad?

Sportsbet has all the testosterone needed to answer just that.

We witness three 'desirable' men cling to the TV at a social barbie - mobiles in hand, dollars on the bet.

The apps speedy click through allows you to place your bet even faster than before, meaning when your battery dips low you can prioritise its use to wasting your money.

Luke Waldren, Sportsbet's general manager of marketing comments: "We've all been out for a romantic dinner where you're supposed to stay interested and don't have the time to get a bet on that night's footy game. With the speed and ease of the new app we've come to every man's rescue."

The campaign delivers across TV, radio and online.

Client: Sportsbet
Agency: Ralphsmith Communications
Creative Director: Richie Ralphsmith
Writer/Art Director: Chris Rogers
Agency Producer: Jess Van Roosendaal
Production Company: The Pound
Director: Dogboy
Producer: Nat Taylor
Hand talent extraordinaire: Simon Coughlan 

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