Yarra Valley Water's 'Shower Shorter. Save Water' via Think HQ

16 May 2022

Creative Agency: Think HQ

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Educating Aussies on the impacts showers have on household water consumption.

Yarra Valley Water’s 'Shower Shorter. Save Water' by purpose-driven integrated communications agency Think HQ aims to remind Victorians that conserving water and saving money in the process, is easier than we think.

The campaign asks people to take their entertaining or relaxing activities elsewhere in a light-hearted jest at our rather ridiculous looking shower antics.

The creative targets a younger audience’s sense of fun, using 3D modelling and animation to portray innocently unaware characters who get distracted in the shower; performing a ballad, daydreaming of unicorns, meditating to unwind, brainstorming how to solve big problems, and dancing it out.

The digital and social led  campaign aims to encourage people to shorten their showers from an average of 7 to 4 minutes. This can then help to save an average of $200 a year on water and energy bills, or 24 Litres of water per shower. 

Think HQ group head of creative, Andy Lim said: "Our campaign plays on those bathroom time distractions, reminding people to save them for when water isn’t literally going down the drain."

Yarra Valley Water senior campaign specialist, Ryan Jamieson said: “The campaign aims to educate customers on the impacts showers have on household water consumption, as the months get cooler, our time in the shower tends to get longer."

'Shower Shorter. save water' will run across Melbourne, within Yarra Valley Water’s catchment area.


Client: Yarra Valley Water

Matt Balfe: Divisional Manager, Customer and Community Strategy

Ryan Jamieson: Senior Campaign Specialist

Eliza Fazackerley: Campaign Coordinator

Agency: Think HQ

Founder/Managing Director: Jen Sharpe

Group Head of Creative: Andy Lima

Senior Account Director: Jess Glass

Account Manager: Laura Kennewell

Senior Art Director: Nathan Barrow

Art Director: Camilo Suarez

Copywriter: Ryan Graf

Producer: Dom Evans

Production Coordinator: Lily Rolfe

Creative Services Manager: Natasha Bauer

3D Modelling and Animation: Xiaohong Jiang

Motion Graphics: Roberta Ramalho

Sound Design: Lincoln Sharpe, Ryan Granger


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