Educating Aussies on the impacts showers have on household water consumption.
Yarra Valley Water’s 'Shower Shorter. Save Water' by purpose-driven integrated communications agency Think HQ aims to remind Victorians that conserving water and saving money in the process, is easier than we think.
The campaign asks people to take their entertaining or relaxing activities elsewhere in a light-hearted jest at our rather ridiculous looking shower antics.
The creative targets a younger audience’s sense of fun, using 3D modelling and animation to portray innocently unaware characters who get distracted in the shower; performing a ballad, daydreaming of unicorns, meditating to unwind, brainstorming how to solve big problems, and dancing it out.
The digital and social led campaign aims to encourage people to shorten their showers from an average of 7 to 4 minutes. This can then help to save an average of $200 a year on water and energy bills, or 24 Litres of water per shower.
Think HQ group head of creative, Andy Lim said: "Our campaign plays on those bathroom time distractions, reminding people to save them for when water isn’t literally going down the drain."
Yarra Valley Water senior campaign specialist, Ryan Jamieson said: “The campaign aims to educate customers on the impacts showers have on household water consumption, as the months get cooler, our time in the shower tends to get longer."
'Shower Shorter. save water' will run across Melbourne, within Yarra Valley Water’s catchment area.
Client: Yarra Valley Water
Matt Balfe: Divisional Manager, Customer and Community Strategy
Ryan Jamieson: Senior Campaign Specialist
Eliza Fazackerley: Campaign Coordinator
Agency: Think HQ
Founder/Managing Director: Jen Sharpe
Group Head of Creative: Andy Lima
Senior Account Director: Jess Glass
Account Manager: Laura Kennewell
Senior Art Director: Nathan Barrow
Art Director: Camilo Suarez
Copywriter: Ryan Graf
Producer: Dom Evans
Production Coordinator: Lily Rolfe
Creative Services Manager: Natasha Bauer
3D Modelling and Animation: Xiaohong Jiang
Motion Graphics: Roberta Ramalho
Sound Design: Lincoln Sharpe, Ryan Granger