Woolworths isn't letting AFL fans go hungry this season

27 March 2017

Advertiser: Woolworths
Creative Agency: M&C Saatchi (NSW)

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Woolworths is bringing the goods this AFL season.

To celebrate its third year of supporting AFL, Woolworths is showing how it can feed family and friends this AFL season.

The spot was aired during the first round of the 2017 season and will also be seen this weekend across the women’s grand final.

‘Feeding your Hunger for Footy’ aims to put fans at the centre of the campaign, connecting them through celebrating the rituals of Friday night footy.

Commentary throughout the campaign is courtesy of veteran AFL broadcaster Denis Cometti. 

Cometti says: "Got a hunger for footy. I'm talking spectular hangers with tasty bangers. A feast of goals with mums' sausage rolls."

Women's AFL players Katie Brennan, Darcy Vescio and Nicola Stevens star in the campaign, as well as Jake Sidebottom, Tom Hawkins and Josh Kennedy across the sponsorship campaign.

Woolworths director of marketing Andrew Hicks says: "We know that watching the footy on a Friday night with friends and family at home is a favourite pastime for many of our customers. Through this campaign we aim to share their passion for the game, and celebrate how Australians come together over food to cheer their favourite team on.”

M&C Saatchi creative partner Tom McFarlane says: “AFL fans have been starved of footy action. Timed to coincide with the men’s opening rounds and the inaugural Women's grand final, Woolworths are going to make sure they don’t go hungry for a minute longer with this fun campaign.”



Andrew Hicks - Director of Marketing Supermarkets

Nick Chapman - General Manager, Marketing Communication & Brand

Peter O'Sullivan - Head of Public Relations, Community and Sponsorships

Elizabeth McCall - Marketing Communications Manager

Jess Syam - Marketing Communications Specialist

Aysha Downs - Marketing Manager, Sponsorship

Rommel Fernando - Assistant Manager - Sponsorship & Activation

M&C Saatchi

Tom McFarlane - Creative Partner

Michael Andrews - Creative Director
Ben Stainley - Senior Copywriter

Nathan Moore - Art Director

Mark Wilkinson - Copywriter

Sophie Ayles - Strategy

Rod James - Executive Producer

Dean Hastie - Design Director

Rochus Dahnken - Designer

Luke Renton - Digital Producer

Sarah Webb - Print Producer

M&C Saatchi Sport & Entertainment

Jamie Gilbert-Smith - Managing Director

Tom Mort - Account Director

Katie Leslie - Account Manager


Executive Producer - Joe Connor

Director - Paul Goldman

Editor - Michael Houlahan


Post Production Producer - Anna Greensmith

Sound Engineer - Nigel Crowley

Flame Compositor - Stu Cadzow

Barbara Messitt - Group Business Director
Jen Douneen - Connect Sponsorship & Integration Director

Activation Partner:


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