Ultimate comfort companion.
Kraft Heinz is doubling down on Gravox role as the ultimate comfort companion in a campaign via TBWA\ Melbourne.
‘For Creatures of Comfort’ is inspired by the insight that people, just like animals, have instinctive rituals that make them feel more comfortable.
Gravox is positioned as the finishing touch to those rituals, transforming everyday meals into moments of comfort.
“Gravox has always held a special place on Australian tables, bringing flavour and warmth to the meals people love,” said Kraft Heinz head of taste elevation, Andrea Payne.
“With ‘For Creatures of Comfort’, we’re celebrating the rituals that make mealtime feel good, while showing how Gravox can help turn even the simplest mid-week meal into a moment of comfort.”
The campaign will appear across TV, out-of-home, social and digital channels, with media managed by Dentsu.
“The strongest ideas are often rooted in simple, human truths,” said TBWA\ Melbourne group creative director, Harrison Webster.
“For Gravox, that truth is comfort. The small rituals people return to when they want a meal to feel more satisfying.
“This campaign brings that instinct to life in a simple and playful way, showing how adding Gravox to mealtime can make everyday moments that little bit more comforting.”
Credits:
AGENCY:
TBWA\
MEDIA AGENCY:
Dentsu
KRAFT HEINZ GRAVOX:
Chief Marketing and Category Officer: Michael Magee
Head of Marketing - Taste Elevation: Andi Payne
Senior Brand Manager - Taste Elevation: Georgia Hopkin
Brand Manager - Taste Elevation: Harry Holledge
Assistant Brand Manager - Taste Elevation: Eva Griffin-Jones
Head of Consumer Insights and Marketing Strategy: Kath Stavrellis
Consumer Insights Manager - Taste Elevation: July Nguyen
Head of Digital and Media: Michael De Napoli
Integrated Communications Lead: Michelle Di Roberto
Integrated Communications Specialist: Emma Furphy
PRODUCTION:
Production Company: Haven’t You Done Well
Director: Daniel Lundh
Producer: Brendan Lee
Executive Producer: Tom Rickard
Production Manager: Grace Quinn
D.O.P: Shelley Farthing Dawe
Production Design: Imogen Walsh
Casting: Sarah Alenka – Highway Casting
Post-production: Manimal Post
Sound: Rumble Studios
Sound Engineer: Liam Annert, Rumble Studios
Music: Ludwig Jonsson
Photography Production Company: Art Black Box
Photographer: Jo Duck
Colourist: Martin Greer
Food Stylist: Meryl Battle
