Winners Elbow: Betfair primed for Spring Racing Carnival

23 September 2014

Creative Agency: Cummins&Partners

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Spring Racing Carnival is around the corner. For those who fancy a flutter or two around this time of year, or indeed, for any gambler, there are serious repurcussions worth considering such as the threat shown in this 15-sec ad: 'Winner's Elbow'.

cummins&partners have teamed up with Betfair to create the latest in a series of TV commercials that bring to life Betfair’s brand platform “Power To The Punter”.

The campaign will roll out across online, press and TV.

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