Skoda Australia has rolled out its first work since appointing DDB Sydney to its account and it wants to know, were you born curious?
The first campaign from DDB introduces the new Octavia Scout 4x4 into the market and Skoda Australia director, Michael Irmer, recognises the brand’s challenge to build awareness and consideration in the Australian market.
“The opportunity for us is to do something different – to stand out in a cluttered category among larger brands with greater awareness,” Irmer said.
The creative focuses around a talking truffle pig, which not only has a good nose for truffles, supposedly it has a good nose for cars.
DDB creative partner, Simon Veksner, said the agency relished the opportunity to take on the challenge presented by Skoda.
“Skoda make great cars but is looking to build awareness in Australia. Their team gave us a fantastic brief to find an ownable place in a crowded market. We found that Skoda drivers love to research everything. They’re not superficial people. So the goal here is to appeal strongly to a targeted group of people you might call independent thinkers. We think this idea will resonate well with them.”
The campaign will be featured on television, digital and social from Sunday, May 17.
Production Co: Robber’s Dog
Director: Ben Quinn
Executive Producer: Mark Foster
Editor: Jack Hutchings, The Butchery
Sound: Nylon Studios
Chief Creative Officer: Toby Talbot
Creative Partner: Simon Veksner
Creative Partner: Noah Regan
Kevin Masters: Senior Writer
Claire Seffrin: Senior Producer
Managing Partner: Amanda Wheeler
Senior Business Director: Miguel Garcia
Director – Michael Irmer
Retail & Digital Manager – Andrew Younis