Challenging Aussies to find one of ten marlin sculptures hidden across the country.
We Are Explorers, an Australian adventure publication, has partnered with Great Northern Brewing Co to challenge Aussies to find one of ten marlin sculptures hidden in campsites across the country.
'Get Out There' laucnhed on the We Are Explorers website inspiring Australians to hit the road and spend a night under the stars.
The search for the concealed die-cast sculpted marlins - created by Northern Rivers artist Jai Hackl - begins on April 28.
The first participant who successfully finds the hidden marlin in each campsite not only wins a $500 BCF voucher, but also is only one of only 10 people to go into the draw to win the grand prize: a $10,000 BCF voucher.
We Are Explorers worked closely with the campground owners nation-wide to highlight the nearby adventures, profiling them all in a 10-part editorial series on the website, including a clickable map.
We Are Explorers CEO, Henry Brydon, said: “This is one of the freshest brand activations we’ve ever worked on and there isn’t a more suitable partner to bring this to life with than the outdoor loving team from Great Northern."
Hugh Jellie, marketing manager at Great Northern Brewing Co said: “With borders opening again, we want to encourage as many Australians as possible to get back out there and feel the energising power of the great outdoors. We Are Explorers are outdoor experts in the Australian media, so we knew they were the perfect partner to bring our BCF collaboration to life in a new and interesting way."
The campaign will be promoted via social media, display, email and their website across We Are Explorers and Great Northern platforms.