Carnival de Paris.
Uber Eats has tasked Gordon Ramsay with telling everyone this summer not to bother cooking at all in a campaign via Mother.
Launching across 17 markets worldwide on June 11, the campaign follows Ramsay going door to door interrupting people mid-cook, demanding they put down the pans, turn on the football and order Uber Eats instead. Because who would really want to debone a sea bass during a penalty shootout?
The campaign is set to Dario G’s football anthem “Carnival de Paris."
“When the football’s on, nobody wants to be standing over the stove stressing about dinner,” said Ramsay.
“A night off from cooking isn’t the end of the world, it's called priorities! Get the game on, order Uber Eats and enjoy it properly.”
The campaign will run for five weeks across TV, social media and out-of-home in Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, Switzerland, UK and US.
“We wanted to find the most over-the-top and entertaining way to play up a very real truth: when the game is on, people don’t want to cook,” said Uber global head of marketing, Georgie Jefferies.
“As our first-ever global delivery campaign, it was important to lead with an idea that was universal, simple, and culturally relevant for fans everywhere – while showing how Uber Eats helps fans get the food they want delivered straight to their door, without missing a moment of the action.”
The campaign is created by Mother and directed by Jeff Low through Biscuit Filmworks.
“The entire campaign started with one very funny contradiction: Gordon Ramsay, probably the world’s most famous chef, telling people this is absolutely not the time to cook,” said Mother global chief creative officer, Felix Richter.
“Once we had that, everything else flowed from there. Gordon brought the perfect level of intensity, comedy and chaos to it.”
