The airline entered the Australian market in 2000, bringing real competition in the leisure sector of the market. The brand Virgin Australia launched in May 2011, and CEO John Borghetti introduced the 'Game Change' program to reposition the airline. It was previously known as Virgin Blue.
Latest Campaigns for Virgin Australia
Virgin Australia and Delta Air Lines launch new entertainment show
The Flip Trip series was created by Emotive to drive awareness of the partnership between the two airlines.
Virgin Australia goes 'Up, Up and Toupee' in brand campaign via DDB Sydney
The major brand campaign introduces us to a new and unconventional character Wiggy.