'Trust the brand chemists call their own – Chemists' Own' by Now Screen

7 June 2022

Creative Agency: Now Screen

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Four of Chemists’ Own’s most popular and comprehensive product range.

Australian over-the-counter pharmacy brand Chemists’ Own has released its first above-the-line consumer media campaign.

The campaign 'Trust the brand chemists call their own – Chemists Own' has kicked off with the brand’s first TVCs airing on free-to-air channels 9 and 10, and subscription and catch up TV this week, and accompanied by print, digital, outdoor, and digital radio advertising.

The brand partnered with Now Screen to develop the campaign, which celebrates nearly three decades of Chemists’ Own providing people all around Australia with products that provide effective relief and quality ingredients at great value

The campaign will run unitl November 2022 and will spotlight four of Chemists’ Own’s most popular and comprehensive product ranges: cough, colds & flu, pain relief, allergy and digestive health.

Chemists’ Own general manager, Daniela Priekopa, said: “We’re incredibly proud to launch the first ever above-the-line consumer advertising campaign for a generic medicine brand which gives Australian families greater choice for their healthcare product needs and provides effective relief at affordable prices they can trust."

"We want Australians to feel assured that no matter where they are — in the city, suburbs or out in the country —they can visit a local pharmacy and find a Chemists’ Own product to suit their healthcare needs.”


  • James Medlam- Director
  • Christopher Miles- Director of Photography




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