Toyota's GR86 via Saatchi & Saatchi Australia

7 October 2022

Creative Agency: Saatchi & Saatchi

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Showcasing the performance of the new GR86.

Toyota has teamed up with Saatchi & Saatchi Australia and Publicis Communications Australia in a new integrated campaign.

The campaign showcases the performance of the new GR86 with the help of Harry Bates, Australian Rally Champion and Linh Dang, Drift Specialist.

It also reveals how the GR86 thrives on contradictions: it’s a performance car that’s also fun to drive at low speeds and it’s affordable while also looking great.

The campaign is set to roll out across key channels including broadcast, digital and in-store.

Toyota Australia chief marketing officer Vin Naidoo said: “Since the Toyota 86 launched in 2012, it’s held a special place in the hearts of performance car enthusiasts, not only in Australia but across the globe.

"The all-new GR86 builds on this heritage with wholesale improvements that take its motorsport roots to new levels, making it more than worthy of a TOYOTA GAZOO Racing badge. We can’t wait for owners to experience the thrill and excitement of the GR86.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, said: “We knew the GR86 was going to be a great vehicle. We didn’t realise how great until we saw Harry Bates behind the wheel.”

Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Passenger & Aftersales: Taruna Aguru
Senior Communications Specialist: Ben Casagrande
Communications Coordinator: Grace Cheah

Creative Agencies: Saatchi & Saatchi and Publicis Communications
Head of Creativity: Simon Bagnasco
Executive Creative Director: Simon Brock
Creative Director: Lee Sunter & Thomas McMullan
Art Director: Simon O’Neil
Copywriter: Phoebe Joiner
Executive Producer & Head of TV + Content: Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Creative: Jaewoo Park
Chief Client Officer: Ben Court
Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo
Business Manager: Elina Nassif

Media: Spark Foundry

Production Company: MOFA Productions
Executive Producer: Llew Griffiths
Director: Maddy King
Producer: Jane Smith
Director of Photography: Dan Ardilley

Post Production: Arc Edit

Audio Post Production: Bang Bang Studios

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