Toyota embraces childhood creativity with Tonka release

3 April 2017

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi

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Toyota and Saatchi & Saatchi brings childhood fantasies to life, creating a hybrid Toyota and Tonka vehicle.

Toyota has teamed up with creative agency Saatchi & Saatchi to design a special edition Hilux Tonka concept vehicle.

The vehicle will be toured around Australia, appearing at 4WD show, field days and expos throughout the year.

Funrise Toy Corp's George Khoury said that “marrying the Tonka DNA with the HiLux DNA” was a surprisingly easy fit.

The launch of the Tonka Toyota was accompanied by a behind-the-scenes video and reveal film on Toyota's YouTube channel.

Earlier this year, Toyota launched a campaign celebrating the new car feeling, featuring puppies on jet-skis, flash dancer mobs and babies.


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