The Monkeys Melbourne and Ladbrokes launch operation: Steve’s Multi

27 March 2023

Creative Agency: The Monkeys, part of Accenture Song
Media Agency: Atomic 212

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Challenging punters to 'Take on the Fun'.

Entain Group Australia has released a brand campaign challenging punters to Take on the Fun, building on the brand’s existing ‘Ladbroke it!’ platform.

Created by The Monkeys Melbourne, part of Accenture Song, the campaign follows four lads as they take on a day of punting.

James Burnett, chief marketing officer of Entain Group Australia, said: “This is a true celebration of mates coming together to enjoy the wide variety of sports, racing codes and betting products available through Ladbrokes.”

Cody Naetzker, senior copywriter, The Monkeys, said: “We wanted to give punters something as exciting and epic as the sports they love betting on -- ‘Operation: Steve’s Multi’ does just that.”

Directed by Benji Weinstein from Finch and set to Sweet’s ‘Ballroom Blitz’, the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online.



Client: Entain Group (Ladbrokes)
Group Chief Marketing Officer: James Burnett
GM Marketing: Sam Tomson
Brand Manager: Louise Gallagher
Assistant Brand Manager: Bronte Bendeich
Brand Coordinator: James Milner
Head of Creative Services: Keira Samuel
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Strategy Director: Dave Collins
Senior Art Director: Zenon Predecki
Senior Copywriter: Cody Naetzker
National Head of Production / Producer: Romanca Mundrea
Senior Producer: Katherine Muir
Production Coordinator: Genya Mik
General Manager: Sophie Gosper
Senior Account Director: Jenny McLarney
Account Manager: Isaac Montebello
Media Agency: Atomic 212
Production Company: Finch
Director: Benji Weinstein
Managing Director / E.P: Corey Esse
Producer: Nikki Walker  
Executive Producer: Rebekah Kelly
DOP: Germain Mimicking/John Toon
Post Production: The Editors
Editor: Alexandre de Franceshi
Editor: Shannon Michaelas
Post Producer: Charlotte Griffiths
VFX: Fin Design + Effects
VFX Supervisor: Justin Bromley
VFX Producer: Emily Newbould
Colourist: Ben Eagleton
Music Supervision: Level Two
Sound Design: SqueakE
Sound Designer: Paul Le Couteur
E.P: Ceri Davies

Retail Post Production: 3P Studio

Photographer: John Barrett

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