The Honda Jazz is the perfect seat for a drive-in movie.
The Honda Jazz is a small car with magic seats. Magic seats that you can fit a whole lot of stuff underneath, like a screen, projector, generator, lights and even bean bags.
In celebration of the Honda Jazz’s storage capabilities Leo Burnett Melbourne has created the Honda Jazz Magic Mobile Drive-In. The drive-in cinema could pop up anywhere and all of the equipment, including a candy bar, will emerge from a team of Honda Jazz vehicles, and be set up in front of the captive audience.
In order to get a ticket to the event all you have to do is enter your name in the ballot system. Entrants can also share the event using social media or email for a chance to upgrade their tickets to VIP, allowing them to watch the film from inside a Honda Jazz in the front row of the drive-in. A few days before each event, successful ballot winners will receive tickets, locations and directions via mobile.
Credits:
Client: Honda
General Manager Communications & Customer: Jason Miller
Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Brand Communications Specialist: Megan McDermott
Agency: Leo Burnett Melbourne
ECD: Jason Williams
CD: Andrew Woodhead
Head of Copy: Sarah McGregor
Senior Art Directors: Rob McDowell & Justin Nagorcka
Digital Art Director: Tim Shelley
Senior Digital Designer: Christine Calo
Senior Agency Producer: Cinnamon Darvall
Freelance Producer: Anne Combe
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Account Manager: Jacquelyn Whelan
Production Company: Exit Films
Director: Stephen Caroll
Producer: Tobias Webster
