The Honda Jazz is Magic

8 October 2014

Advertiser: Honda
Media Agency: Leo Burnett Melbourne

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The Honda Jazz is the perfect seat for a drive-in movie.

The Honda Jazz is a small car with magic seats. Magic seats that you can fit a whole lot of stuff underneath, like a screen, projector, generator, lights and even bean bags.

In celebration of the Honda Jazz’s storage capabilities Leo Burnett Melbourne has created the Honda Jazz Magic Mobile Drive-In. The drive-in cinema could pop up anywhere and all of the equipment, including a candy bar, will emerge from a team of Honda Jazz vehicles, and be set up in front of the captive audience.

In order to get a ticket to the event all you have to do is enter your name in the ballot system. Entrants can also share the event using social media or email for a chance to upgrade their tickets to VIP, allowing them to watch the film from inside a Honda Jazz in the front row of the drive-in. A few days before each event, successful ballot winners will receive tickets, locations and directions via mobile.

 

Credits: 

Client: Honda 

General Manager Communications & Customer: Jason Miller

Brand Communications Manager: Melissa Altarelli

Brand Communications Specialist: Sarah Tolliday

Brand Communications Specialist: Megan McDermott

 

Agency: Leo Burnett Melbourne

ECD: Jason Williams

CD: Andrew Woodhead

Head of Copy: Sarah McGregor

Senior Art Directors: Rob McDowell & Justin Nagorcka

Digital Art Director: Tim Shelley

Senior Digital Designer: Christine Calo

Senior Agency Producer: Cinnamon Darvall

Freelance Producer: Anne Combe

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Account Manager: Jacquelyn Whelan

Production Company: Exit Films

Director: Stephen Caroll

Producer: Tobias Webster

 

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