The Electoral Commission aims to drive voters to the polls

18 May 2016

Creative Agency: BMF

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You vote will help shape Australia, says BMF for the Australian Electoral Commission.

The Australian Electoral Commission (AEC) has launched a multi-phased campaign, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election.

The ad says: “It’s amazing how powerful a piece of paper can be. It represents a place to gather your thoughts; a way to express what matters to you most and a tool to plan for the future.”

The campaign created by BMF includes TV, press, radio and digital, and aims to demonstrate how powerful a piece of paper can be on election day.

Paper art and stop motion film were used to create the campaign, animated in camera, to bring to life the piece of paper and represent the possibilities that come along with voting.

BMF managing director Steve McArdle says: “It's not everyday you're given the task to rally the whole country to take advantage of their democratic right, and this time around we needed to mark the change to the voting system by changing up our creative approach.

"We think its simplicity and elegance will ensure it communicates with the clarity and purpose an event of this importance requires," he adds.

Credits:

Executive Creative Director: Cam Blackley
Senior Art Director: Rosita Rawnsley-Mason
Senior Copywriter: Lucy Chappell
Executive Planning Director: Christina Aventi
Planning Director: Kim Feitelberg

Managing Director: Steve McArdle
Group Account Director: Emma McJury
Account Director: Kyle Abshoff
Account Managers: Eva Gibeault and Steven Sun
Account Executive: James Ricupito
Agency Producer: Fiona Gillies
Production Company: Finch
Director: Dael Oates
Producer: Camilla Dehnert
Designer: Miles Pitt
Animators: Glen Hunwick and Norman Yeend
Editor: Adam Wills
Post Production: ALT VFX
Colourist: Christine Todd
VFX Supervisor: Jay Hawkins
Producers: Kate Stenhouse and Dawn Walker
Sound & Music: Rumble Music
DoP: Peter Eastgate
Digital Designer: King Tan
Digital Producer: Laurence Pogue
Print Producers: Jane Winnick, Karen Liddle
Operations Director: Ian Cook
Studio Manager: David Collins
Creative Services Director: Clare Yardley
Art Buyer: Basir Salleh
Retoucher: James McDonald
Photography Production House: Network Agency
Photographer: Anna Pogossova
Producer: Sophie Penhallow

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