M&C Saatchi has created a video-game style spot for the launch of the KFC T20 Big Bash cricket season.
The hot weather means that it's almost time for the T20 Big Bash to begin again and its video game representation appeals to kids and big kids every where.
This old school arcade game-style TV spot was created by M&C Saatchi ahead of the league's summer kick-off. The "Who's Game?" campaign will feature across TV, print, outdoor and digital mediums.
The video game graphics highlight the excitement of on field action and off field entertainment. A KFC T20 Big Bash League mobile game is being created to run alongside the campaign this season.
The season begins 18 December, 2014.
