Athlete's Foot debuts its first campaign by M&C Saatchi
The Athlete’s Foot has launched its 'Love the Run 'campaign, the brand’s first collaboration with M&C Saatchi and Re:.
The project launched in 2015 with the objective to be Australian runners clear, first choice for running shoes. Working with M&C Saatchi and media agency Initiative, the 2016 campaign is led by the 60-second video.
The campaign is supported by Adidas, Saucony, Mizuno, Brooks, ASICS and New Balance.
In-store POS, web films and digital assets will also accompany the video.
