TexBet encourages punters to make a ‘Good Call’ via Rumble

27 April 2022

Creative Agency: Rumble Strategic Creative

1 0
Terry ‘Tex’ O’Shea dives into his 50 years of on-track experience.

Family-owned Aussie bookmaker TexBet unveiled the brand’s inaugural national campaign and new look retail direction in partnership with Rumble Brisbane.

Good Call will launch over the Autumn Carnival, the fresh work heroes, the family’s figurehead and face of the brand, Terry ‘Tex’ O’Shea, delving into his 50 years of on-track experience.

TexBet head of brand, Nic Tierney: “It was evident from our first meeting with the Rumble crew that they really understood our brand, its essence, and the importance of our country roots. They knew that Tex was the real deal with decades of living and breathing racing. We wanted to bring our TexBet story to life in an interesting and light-hearted way – the team really did an amazing job.”

Rumble creative director, Rhys Venning: “TexBet has a real sense of who they are and who they don’t want to be. They’re very proud of their country origins and character, which provided a great starting point for us. The guys are now on to a good thing with a platform that can live and grow with the brand for years to come.”

The campaign features BVOD, OOH, digital, and social, and is supported by retail activity.


Client: TexBet

Head of Brand: Nic Tierney

Founder & CEO: Wade O’Shea

Agency: Rumble Strategic Creative

Creative Directors: Rhys Venning & Bec McCall

Group Account Director: Sarah Deery

Account Manager: Hayden Tozer

Account Coordinator: Lucy Philp

Production: Compadre Picture Co.

Directors: Josh Bartlett & Sam Scoufus

1st AD: Andrew McInally

1st AC: Jason Vandstone

Producer: Kat Cooke

Production Assistant: Miranda Ramsay

H&M: Jane Heta

Wardrobe: Julie Weir

Art Dept: Laura Elkington

Post: The Empire Post

Editor: Digby Hogan

Producer: Nicole Manns

Colourist: Justin McDonald

Stills and Retouching:

Photographer: Sam Scoufus

Retoucher: Justin Overell

Sound: RoscoAudio

Engineer: Ross Batten

Producer: Sarah Ritchie

Latest Campaigns

comments powered by Disqus