Directed by Good Oil’s Novemba.
Heritage Australian paint brand Taubmans is reasserting the brand as the ally of everyday Australian painters in a campaign via Sunday Gravy.
“Painting isn’t easy. What’s the right prep, the right product. There’s pressure, so people put it off,” said Sunday Gravy co-founder and cco, Ant White.
“Making Painters, owns that human truth and positions Taubmans as the ally that makes starting feel possible. Instead of pretending painting is effortless, we sit honestly inside the chaos, humour and warmth of real Australian homes.”
The campaign is directed by Good Oil’s Novemba.
“When you start a spot with the word ‘Booger’, you know it’s going to hold attention,” said Sunday Gravy senior creative, Lenna Boland.
“Especially for parents whose walls have been absolutely ravaged by them. That human insight was our starting point. Taubmans has seen it all, every wall, every wipe. Making Painters recognises that initial doubt, then shows the shift that happens when you’ve got the belief to give it a go.”
Sunday Gravy senior creative Alex Crampton said as soon as they open the tin, we wanted audiences to feel an energy shift.
“The tricky corners. The beads of sweat. The effort. And the payoff and ultimate satisfaction that comes from getting it done.”
The campaign launches nationally across TV, OOH, Online Video, Social, Radio, PR and in-store.
‘‘Taubmans began with a single painter who believed that every Australian deserved paint they could trust,” said Taubmans PPG head of marketing, Lee-Ann Birch.
“Over a century later, that belief still drives us. As Australia’s oldest paint brand, Taubmans has truly seen it all. Through every life stage, big ambition and fresh start, we’ve stood beside them as the ally they can rely on, with trusted products, real expertise and support built for real Aussie homes.
“This relaunch is about celebrating “Making Painters Since 1897”, our way of saying you’re not doing this alone. We want every painter, from first timers to seasoned professionals, to feel that lift of confidence when they pop the Taubmans lid.’’
Credits:
Taubmans (PPG)
Lee-Ann Birch, Head of Marketing, Taubmans PPG
Ben Thompson-Star, Marketing Manager, Taubmans PPG
Emma Barker, Brand Manager, Taubmans PPG
Agency: Sunday Gravy
Production Company: Good Oil
Director: Novemba
Producer: Catherine Warner
Executive Producer: Simon Thomas
D.O.P: Max Walter
Production Design: Patrick Bennet
Casting: Peta Dermatis Studio P
Editor: Brendan Jenkins
Post-Production: The Editors
Sound: Squeak E Clean Studios
Music: Electric Sheep Music
Stills
Production Company: Hart&Co
Photographer: Cory White
Executive Producer: Monica Clapcott
Digital Operator: Jake Lowe
Photography Assistant: Alessandro Biasotto
Photography Assistant: Luke Chang
Retoucher: Alex Reznick
