Target recruits celebs for new campaign

10 March 2016

Advertiser: Target
Creative Agency: AJF Partnership

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AJF Partnership launches two campaigns for Target.

Last night at the VAMFF show Target unveiled its collection with John Paul Gaultier. The campaign will be supported by a campaign by AJF Partnership Melbourne across outdoor, content and print.

The retailer also released 'Find Your Jeans', a spot starring brand ambassadors Jessica Mauboy, Sonia Kruger, Fiona Falkiner and Dannii Minogue.

AJF executive creative director, Josh Stephens, says the campaign was based around insights that many women feel alienated by jean fits and sizes.

"Alongside the above the line activity the campaign is supported by an interactive, online, Denim Fit Guide, developed to help take the struggle out of finding the perfect pair of jeans.

“The Fit Guide also hosts helpful video tips from Target Fashion stylist Donny Gallela and other fashion bloggers to help Australian women not only find the perfect pair of jeans but complete the look that works for every body, no matter their age or size."

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